I’ve mentioned the importance of good keywords/keyphrases in previous articles, but I’ve never told you how to choose them. So today, I’ll get back to basics, and I’ll introduce you some of the tools I use to find search terms (keyphrases) for my websites.
You can then use these keyphrases to help you select a domain name, a website name and also to fill in your meta description and keywords.
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If you’ve used WebsiteGrader, you might’ve noticed the section mentioning that you need to redirect www.yoursite.com and yoursite.com to the same location. I’ve done my research on the effects of not doing this, but there are a lot of conflicting opinions. The general though is that your search engine score might be split between the two “seperate” sub-domains.
There is a chance that other problems can be caused also. SSL certificates are for one sub-domain only (with or without the www.), so your certificate might show the user an error if they use the other.
Some search engines may realize they are the same website, others may not, but why risk lowering your score, when it’ll take you less than 5 minutes to fix this problem?!
If you’ve had a bit of a look around the website, you’ve probably noticed that I often refer to “Alexa Rank” or “Google PageRank”. So what are they? What do they do? Do they actually mean anything? Is there anything I can do to improve my ranks?
Basically, backlinks are just incoming links. That is, links that come from other websites to your website.
Google and other search engines use the number of backlinks as one of the more important factors for determining your website’s search engine rank. What’s even more important than the number is the quality of the sites linking to you.
Now you’ve got the domain name. I’m going to assume you’ve worked out that you have to buy web hosting and that you have to link you domain with it. If you need me to write an article on that too, let me know and I’ll see what I can do 
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Otherwise, let’s get on with it. I’ll briefly explain SEO and what to do about it.
So you’ve got your plan,you’ve worked out what you want your website to do. You’ve thought of some keywords and come up with a name and domain name to go with them.