Cash’s Blog

Submitting articles or “social bookmarks” can be helpful for two main reasons: It will get you traffic, and search engine backlinks. But like I mentioned previously with website promotion, post information that people will find useful, don’t just spam your site around, trying to get backlinks!

So you’re probably thinking, “Hey, this’ll be easy. I’ll just write one really good article and post it everywhere I can!” Sorry to burst your bubble, but it’s not quite that easy, I can tell you!

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You’ve got your website, you’ve started optimising it and you’ve gotten a Domain Tools’ SEO score of 99% for every page. Now what? Well, you need to wait a few days (or sometimes weeks) for the search engines to  reindex all your webpages and find any backlinks from other webpages. Then, it will do its calculations and your pages will be listed in search results. Ideally, you want your website to be the first listing for all your keyphrases, but how can you check the easy way?

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If you’ve had a bit of a look around the website, you’ve probably noticed that I often refer to “Alexa Rank” or “Google PageRank”. So what are they? What do they do? Do they actually mean anything? Is there anything I can do to improve my ranks?

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Also today, I’ll quickly introduce you to an awesome SEO tool I use frequently (frequently’s probably too often, yeah?). It’s called Website Grader. All you do is type your website’s address and hit you enter key. Then after a few seconds, you will be given an SEO score and a list of suggested ways to improve and promote your website.

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Most of the time, when you visit a website, the homepage is the first page you see. So your homepage needs to make a good first impression. You need to captivate your audience within a matter of seconds. But don’t overlook impressing those search engine bots too!

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One thing that a lot of people probably don’t realise is, that search engines don’t see a website the same as you or I. They don’t see any images, they don’t see colour, so they don’t judge your website on how good it looks. They see a text version of you site with all the prettiness stripped out of it. So you need to consider this when designing your website. No one’s going to be able to find your pretty website if search engine bots can’t read it.

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