I’ve mentioned the importance of good keywords/keyphrases in previous articles, but I’ve never told you how to choose them. So today, I’ll get back to basics, and I’ll introduce you some of the tools I use to find search terms (keyphrases) for my websites.
You can then use these keyphrases to help you select a domain name, a website name and also to fill in your meta description and keywords.
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All the way back in my first article, Where to Start, I talked about how registering a domain name containing your website’s keywords is important. Well having the keywords in the complete URL to the page is also helpful.
The URL of the page you’re on now for example: http://www.cashsblog.com/2009/01/flat-links/. It contains to year, month, then title of the article. This can give search engines a better idea of what the page is about. Have you ever seen URLs like http://www.cashsblog.com?read_article.php?year=2009&month=01&key=120&title=flat-links and thought “What the hell does that mean?”
You’ve got your website, you’ve started optimising it and you’ve gotten a Domain Tools’ SEO score of 99% for every page. Now what? Well, you need to wait a few days (or sometimes weeks) for the search engines to reindex all your webpages and find any backlinks from other webpages. Then, it will do its calculations and your pages will be listed in search results. Ideally, you want your website to be the first listing for all your keyphrases, but how can you check the easy way?
Also today, I’ll quickly introduce you to an awesome SEO tool I use frequently (frequently’s probably too often, yeah?). It’s called Website Grader. All you do is type your website’s address and hit you enter key. Then after a few seconds, you will be given an SEO score and a list of suggested ways to improve and promote your website.
Most of the time, when you visit a website, the homepage is the first page you see. So your homepage needs to make a good first impression. You need to captivate your audience within a matter of seconds. But don’t overlook impressing those search engine bots too!
Now you’ve got the domain name. I’m going to assume you’ve worked out that you have to buy web hosting and that you have to link you domain with it. If you need me to write an article on that too, let me know and I’ll see what I can do 
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Otherwise, let’s get on with it. I’ll briefly explain SEO and what to do about it.